Email Branding: Optimize FeedBurner Mail Feed

Email Branding: Optimize FeedBurner Mail Feed
You use Feedburner and wish to optimize it. There are couple of email branding options that are available with you in the Feedburner control panel / Dashboard. Feedburner is a great blog feed management system where by you could deliver the content of your blog via feed.

That could either go in emails or you could set your blog feed to update your Facebook fan page. So its used in couple of different ways.

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How Can You Brand Your Email?

1- Email Subject (Custom or Latest Post Heading)
2- Blog logo
3- Email Post Formatting ( Title size, Font, Color etc)

Lets start of and see how can you take few steps that would make your blog feed email a better reading experience.

Go to Feedburner >> Publicize >> Email Subscription >> Email Branding.

You would than land on a following type of page as shown in the picture below.

Email Branding: Optimize FeedBurner Mail Feed

Branding #1 Email Subject/Title

To make sure that your latest post title appears as your Email Subject/Title, you need to add the following piece of code in the field.


Say you post more than 1 article on your blog. Now Feedburner would send a single email that for the articles published on a particular day. So in that regard, you may wish to change the email title accordingly.

One way is that we could show up the latest post title followed by the 'number' of posts after that, that are the part of the email too.

For example, on a particular day, you publish 4 articles. Now the email subject would be like:

"Latest article name" plus 3 more.

So to achieve that, you need to add the following code in the field that says 'Email Subject/Title 'Hot Topic'.

Email Branding: Optimize FeedBurner Mail Feed

Add the following code in the field as shown in the picture above.

${latestItemTitle} plus ${m} more

Branding #2 Blog Logo In Email

You could also show your blog's logo in your Feed burner email. The image is recommended to be of the size 200x200px. Below is the picture that shows how your logo would look like. Though the logo that i used here is not of the 'right' dimensions, but you would get the idea about its placement.

Email Branding: Optimize FeedBurner Mail Feed

To upload your blog logo, simply mention the link where you have uploaded it.

Branding #3 Formatting/ Playing With Font/Color

On the bottom of the same email branding page, there are couple of options to adjust the color, font size etc of the email body. In general, the default settings in this section work pretty good and there isn't really a need to change them.

Hope this would help you out in making your blog Feed burner email look much professional than before.

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BloggingeHow | Making Blogging Simpler: Email Branding: Optimize FeedBurner Mail Feed
Email Branding: Optimize FeedBurner Mail Feed
BloggingeHow | Making Blogging Simpler
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