How To Price Your BuySellAds BSA Ads? The FORMULA!

Pricing your BSA (BuySellAds) can be a tricky task. You would wish to price you ads in a manner that they are most suitable to the statistics that it generates for its self that would help the advertisers. In case you are missing this point out, when we place a BSA ad unit on our blog, we actually need to add a unique code for that. Once the code is placed, BSA determines a the impressions and CTR for that particular ad spot.

How To Price Your BuySellAds BSA Ads? The FORMULA!

Say you placed an ad spot on header. Now, even though the ad spot gets high impressions (as you blog gets high traffic) BUT the click through rate could be completely different. In technology blogs where the audience are common web users and not webmasters mostly, so the chances of high CTR are huge! People tend to click ads as they are less immune to seeing the ads.

Where as in Blogging tips kind of blogs where the majority audience are webmasters and bloggers are them selves so that the chances of them to click the ads are pretty less. So due to these stats metrics, we need to take care of the CTR rate of our blog and thus price the ads accordingly.

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Below, i have listed couple of useful ideas that could help you choose 'THE RIGHT' price for your particular ads spot.

#1 Research!


The more you research the BSA directory, the more you would get the idea that where your blog stands in the competition. To visit BSA directory, notice the image below.

How To Price Your BuySellAds BSA Ads? The FORMULA!

Now once you are in the directory (inventory where all the publishers are listed), you could narrow down your search results by typing in the key word that your blog generally lay in. Say for me its blogging tips etc so i would get all the relevant blogs that write upon the said topic.

Once you're in your desired listing, start noticing the impressions and prices people have set. You just cant compare your blog's ad prices with blogs in other niche as every niche has its own advertisement impact and CTR. Plus rates for each niches are different.

A technology blog would earn much more for a particular ad spot, say 125x125 than something blog (for the sake of example.)

Notice the screen shot below of quickonline tips blog for the sake of example. By click on the blog snippet, you get to see the brief information of the blogs impressions and rates. If you tend to feel interested, you could then open up the 'Full Details' and learn from the metrics listed.

How To Price Your BuySellAds BSA Ads? The FORMULA!

How To Price Your Ads?


A comprise has to be made on your part as a publisher. Hard work today would be a fruit for you tomorrow. So simply don't bother about the low price that you have to maintain.

The competition is always tough in the BSA inventory and advertisers could find blogs with much more impressions with a low price. So try to research first and then keep your ad prices a bit lower than the majority blogs.

That would help you play better in attracting the advertisers. The more the impressions you get, the higher your blog is ranked in the inventory, thus increases your chances of being noticed by the advertisers.

Formula To Price Your BSA Ads?


As a general rule of thumb, you could ask for 1$ beside each 2000 impressions your blog ad spot gets. So say if you get 100,000 per month for an ad spot, then dividing it by 2000 would give you the price that you should ask for at maximum!

100,000/2000 = 50$

BUT again, to keep your self in the competition and to attract advertisers, you could then ask for 45$ instead for 50$.

So yeah thats pretty much it. I hope you got the general idea of pricing your BSA ad spots.

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