Reasons Why Live Bloggers Fail (And How To Avoid Them)

Live blogging isn’t easy.  Still, live blogging an event can be a very rewarding experience, not to mention that there are certain people who love following live blogs. Think of it -- an event that you’ve been waiting all year for and, for some reason or another, you can’t go, or maybe you live too far away to attend. What better way to catch the play by play than via a live blog?

guide to live blogging

So. You know there is an audience out there who will follow your live blog. And of course, if the event you're covering is popular, you may even be able to find a few new followers.

That is, of course, if you do it the right way. Here are a few examples of what NOT to do when live blogging an event.


Prep Work

Although it sounds easy, live blogging can be more difficult than you think. The majority of first time live bloggers don’t think their situation through enough and don’t do enough prep work. For example, are you going to use your regular blog for live blogging purposes, or do you want to set up a different site?

1-Using Your Blog

You already have a blog set up, right? Why not use it?

Using your preexisting blog is fine, especially if you plan on taking a lap top or tablet along to the event with you and that there is a reliable wireless signal at the event. All you have to do is take a few preemptive steps to make sure that the people following your live blog can get to the information they want quickly.

First, make sure there is a tag that people can search for, or place your live blog in a separate category so your readers can find the posts easily.

Your other option is to continuously update a single post so that each addition will appear when someone refreshes their page.

2-Microblogging


Microblogging is a great way to live blog an event without taking up space on your regular day to day site. For example, use a site like Twitter to let your audience know what’s gong on and then republish all your Twitter posts on your blog for people that may not have been following you.

If you decide to go the Twitter route, make sure that you check to see what hashtags are being used for the event already, and don’t forget to make a hashtag of your own -- it’ll help you get new followers!

microblogging

3-The Tools


Before you head out to the event, it’s a god idea to think about the tools you might need. If you just want to type your updates, then, like i mentioned earlier, a laptop or tablet will be great. If you know the event is sold out and you won’t have room for something elaborate, your cell phone can become a blogging tool as long as you have the write software. If you want to take video or audio at the event, make sure your devices are charged and ready to go before you arrive, and don’t forget extra batteries, just in case.

4-Game Time


Once you’re at the event, you can’t turn back. You need to understand that in a live blogging situation, people are bound to make mistakes -- the important thing is that you get the information out there as soon as humanly possible. People don’t follow live blogs for grammatically correct posts. They follow them for up to the second information.

5-Is Live Blogging For You?


Before you go out and live blog an event, you have to ask yourself -- is this the best idea?

If your readers are the sort that just check your blog once a day or once every few days, live blogging wouldn’t really do them any good, would it? Sometimes, just blogging the highlights from an event will be enough for your readers.

The point is, if you want to have a successful blog, you need to know who is reading. Once you know what the readers need from you, then you can decide the best way to cover an event.

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About The Author

I'm Daniel Cassady, an email marketing expert and frequent contributor
to a major email marketing blog hosted by Benchmark Email.

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