Before we start of with the procedure, you may like to read 6 Crucial Metrics To Monitor Your Blog's Growth in general. In this post, we will follow through 2 simple steps for monitoring traffic through Ad banners. First, we will create custom URLs (using Google URL Builder) followed by monitoring the traffic through those custom links in Google Analytic campaigns panel.
Step #1 Create Custom URL With Campaign, Source and Medium Parameters
Go to URL Builder. There are 3 important parameters fields that you need to fill in.
- Campaign Source
- Campaign Medium
- Campaign Name:
Once you would enter all these parameters name, you would hit 'Generate URL' button and that would incorporate all those parameters with in your desired link that you wish to monitor. You can than use that link with in your Ad banners.
The above parameters have no more importance than to make you understand you campaign much easier. Say in case you name than randomly, even than your traffic would be monitored, but its always recommend to name than wisely so that it would be easy for you to recognize them later in Google Analytics campaigns panel.
Say i would promote a Hostgator affiliate program and place its banner on my blog. So in URL Builder i would place the following parameters as shown in the picture below:
*The affiliate link i showed up in the picture above is just for the sake of an example.
Notice, when we hit 'Generate URL' button after filling in the fields, it would automatically incorporate all the parameters into the URL.
Step #2 Add This URL To Your Ad Banner NowNow simple place this custom link into your Ad banner.
<a href="YOUR CUSTOM URL LINK"><img border="0" src="Banner Image Link" /></a>
Step #3 Monitor Traffic Of Ad In Google Analytics Campaigns
Navigate through Standard Reporting >> Traffic Sources >> Sources >> Campaigns
It would take few hours to populate the metrics in campaigns panel for your new banner. Be patient and it would eventually show up.
Hope that was easily to follow and in case of any help, leave out a comment below.