Is Google Shutting Down Feedburner In December??

Apart from the fact that Internet provides us with a platform to interact with people or to stay in touch with the outer world, and to provide desired information on subjects of our interests, it has a number of other tools and applications that are helping, profiting and benefiting people a lot, in terms of financial and economical terms.
 
 
Google Feedburner


Now here a question arises, that how is Internet helping to improve or boosting financial conditions?? There are a number of tools, given most of them by the worlds largest search engine, Google, by the names of Google AdSense, Feedburner etc. where people, without even spending a penny, post ads and blogs, making money for themselves and generating revenue for the host domain, Google.


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Feedburner??

Feedburner
 
Most of you out there might be familiar with the stated term. Founded back in 2004 and then later in 2007 was acquired by Google, Feedburner basically is web feed management provider that provides its users with options and tools related to web content publishing. Talking in a much simple tone, the blogs and all the type of on line web content we have is due to this Feedburner, a pretty useful and famous tool of Google Inc.

This for sure helps in your money making process. But the biggest draw back of using a third part, in this case Feedburner by Google, to establish a platform to earn money is highly risky. Because of the fact that you never know what happens the very next moment, as it is happening in the case of Feedburner!

What Really Is Happening To Feedburner??

After the acquisition by Google, this fact has been taken into consideration that advertising using Google tools is a good source of revenue generation for its host domain, Google, but still it hasn't able to generate the amount of revenue that was expected, or rather is pretty less as compared to other modes of advertising used on the Internet.

Due to this fact, back in October 2010, the Google AdSense for Feeds Blog had announced its closure, clearly stating that it wasn't able to generate enough content and thus is closed, making all the scenario pretty confusing for the users.

Now again making the much confused scenario more confusing, Feedburner account at Twitter has also being closed. And here I must mention that the Feedburner API was already deprecated and was due to close in October 2012.
 


At this very particular situation, the stance of Google is pretty much unclear. Either it is a part of some new Google product line that might have the very same features of these tools with some enhancements that would help users in a number of ways. If such is the scenario then definitely it is a positive approach and all the Google tool users would be eagerly waiting for it.


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But if it isn't the either way, then definitely it is a clear indication towards the move of Feedburner closure. As Google itself is closing all the communication channels regarding Feedburner. Here, the worst part is that Google, on its part, isn't making clear what really is going to happen, leaving a massive number of its potential users wondering what really is their advertising future and their RSS feeds. If such is a case, then surely we all need to look for alternatives to this folks.

Google Feedburner's Future!

If we analyse the future of Feedburner after taking into account the facts mentioned above, we can conclude a number of things. Feedburner does have a pretty controversial future in the coming time, but on some points Google has its stance proved.

No one in this world makes a business with an intention to earn or gain nothing from it. It is the primary focus of every individual who starts a business to earn maximum out of it. Google has the same intention too. Although it has given a number of facilities and tools free of cost to every person out there and has been able to capture every market including china.

Every individual has for sure taken advantage of the services they offer and many, including us, earn from these free facilities. But if now Google wraps up things and thinks about making some extra revenue, then surely they have a pretty valid point, which none can argue on.

But on the same time, blogger all around the world will have to face some serious problems. As if Feedburner closes, we all have to look for alternatives. And in most cases will have to pay for the services we once used to avail free of cost without even paying a penny. Not only this, extra time and effort will also be needed as some alternatives might not be as helpful and supportive as Google tools are.

Though Google has some of the valid points, it still should at least facilitate its users by just clarifying its stance regarding this issue. As a clearance statement would help a massive number of its users to look for and avail alternatives in the mean time instead of wondering.
 


Here a point which cant be ignored is that by closing these types of tools, Google can loose an immense number of publishers resulting in a drop of its inventory which ultimately means less revenue for the the big name. Loosing people generating small revenues through these tools does affect the over all revenue of the big names, even Google. We all hope what ever happens, happens good in terms of both the parties. In the end like always, update us with your positive feedback folks.

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BloggingeHow | Making Blogging Simpler: Is Google Shutting Down Feedburner In December??
Is Google Shutting Down Feedburner In December??
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