10 Reasons To Use Google AdWords To Drive Cheap Traffic

10 Reasons To Use Google AdWords To Drive Cheap Traffic

The importance of Google AdWords can be fathomed by the number of searches made about this Google service in different keyword phrases these days. AdWords has been popular among many business owners and marketers as the search relating the usage of AdWords particularly, is increasing.

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The use of the AdWords - Google's flagship advertising service and main source of revenue, is healthy and workable for almost any type of business. However despite knowing and hearing about it, many marketers are not sure if how it can work for them and why should they use it.

There are various links on the internet from where you can get the basic information on how to use AdWords but looking from search statistics it seems more important to identify the reasons to use it.

Hence today I will acquaint you with 10 different reasons as to why you should make use of Google AdWords.

1) Measurable To Much Of An Extent

It is very important to fetch information regarding the Return On Investment that your marketing campaign is pulling up. In comparison with the traditional marketing channels like the Television, online marketing has proven to be a lot more measurable. AdWords PPC is one of the most measurable of online channels.

10 Reasons To Use Google AdWords To Drive Cheap Traffic

AdWords provides you many Pay Per Click metrics that allow you to measure comprehensively about what worked well for you and what didn't.

2) A Lot More Flexible

AdWords is adjustable to customization. You can set up your custom marketing campaigns and ads to your needs to target any specific kind of audience that you want to reach.

So what flexibility can you achieve with AdWords ? Here are a few:

i) Use of ad extensions - This can be used to display pone numbers, images of the product that you are marketing or information in case you are marketing about a service that you offer, different links that redirect people to your website and your physical location. 

ii) Set keyword match types - You can set your ad visible to exact type of phrase that people enter on search engines. You can make a study about what people are searching more, using the keyword search tool and specify your keyword match types accordingly. For example for the keyword "ISB hostels" , you can filter out traffic on terms related to Islamabad or hostels.

iii) Access an enormous network of non-search users on properties like Gmail and YouTube and tons of partner sites.

3) It Is Faster Than SEO

SEO is not suitable for new businesses and fresh websites as it can consume a great amount of time to display desire-able results. There is a vast pool of competition in the online business market and it takes time for a website to show good signs of its existence by earning authority and links. 

10 Reasons To Use Google AdWords To Drive Cheap Traffic

AdWords on the other hand is considered to be a great tool for new online businesses and websites as it can produce results quickly. You can get clicks immediately resulting from the resources you add into your AdWords campaign.

4) Usually More Comprehensive Than SEO

AdWords require much less efforts to maintain an online business or website in comparison to the SEO. In order to increase organic traffic, you need a short team to edit the SEO content for better optimization and building links. PPC can deliver this at a much easier cost. 

5) More Scalable

10 Reasons To Use Google AdWords To Drive Cheap Traffic

Google AdWords is highly scalable. You cannot fail with an AdWord campaign that is converting at a profitable rate. You can increase your PPC budget and your leads and profits will increase accordingly. This makes AdWords highly effective for businesses that need a lot of leads but are short on time and heads.

6) AdWords Traffic Might Convert Better Than Organic Traffic

What is important to note here is that the significance of both the organice traffic and AdWords traffic remains at their place, however we found some evidence that paid search traffic converts better than organic traffic with conversion rates up to two times higher. 

Paid search traffic are more targeted with queries being more being more commercial in nature than informational.

7) AdWords Formats Can Be More Engaging Than Organic Results

New ad formats and extensions are much more dynamic in comparison to the organic listing that looks pretty monotonous. Google has also been using a lot of new ad formats recently keeping one simple principal in mind that more engaging and dynamic ads will eventually get more clicks. 

8) It Is Taking Over The SERPs

AdWords is infact an opportunity for you to get your message high up on the SERP in a highly clickable way. AdWords account for almost 97 % of the Google's revenues and over time the SERP has changed so that more and more above-the-fold real estate is given to ads rather than organic results.

9) Complements The Other Marketing Channels

You do not necessarily need to embark on a single marketing channel such as the PPC method. Remember using AdWords does not mean that you give up on traditional marketing schemes. Infact it is a way to remarket and remarketing is an especially powerful way to use AdWords to target people who have shown an interest in your business. You can track previous visitors to your website by using AdWords remarketing.

10) AdWords Is Widely Used By Possible Competitors

Choosing to do what your competitors did is a practical part of a business specially in search engine marketing. You would not want to lag behind in any manner in this ever expanding global market of online business and website. Advertisers are found to invest 21 % more in search ads then they did in 2011.

So before your competitors gain a position in the sponsored results at the top of SERP, you should go and try out AdWords for marketing campaigns to produce quick results.

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10 Reasons To Use Google AdWords To Drive Cheap Traffic
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