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A business slogan, also known as the tagline, is a short phrase or a sentence of four to five words, found next to the company's name. They are often used in conjunction with the company logo and in advertising campaign.
Slogans are claimed to be the most effective means of drawing attention to one or more aspects of a product or brand. Effective business slogans often attract you to an extent of memorizing it.
Look at some of the most catchy business slogans, like Nike's 'Just do it' or McDonald's 'I'm Lovin It'. These have been imprinted in your mind with the company's name and often when you would name such successful companies, their slogans will slip out of your mouth automatically.
So keeping in mind the unique importance of company slogans, today I will acquaint you with some basic but important tips on how to construct an effective business slogan.
1) Try To Give It A Rhythm/Rhyme
It is important that the slogans, whether read or heard, should be pleasant to the ears and appealing at the same time. One way to achieve this is by inducting a flow of rhythm and rhyme into it. Producing it into a jingle will make it more easy for the readers to memorize your slogan. According to a study it was revealed that people often tend to memorize words in a jingle or rhythm more often then the words composed in a normal phrase.
2) Reveal An Important Benefit
Remember to identify the fact that your slogans represent the very first and initial impressions to any potential customers. So if your company is offering something that you think can differentiate your company from rest of the market, you need to give away or highlight that key attribute within your slogan. A good example would be 'Great Taste, less filling' (Miller Lite).
3) Identify Your Company's Commitments
Your slogan should fulfill another job and that is to display your company's dedication towards the customers or guarantee them with quality service. This differentiates your business from the other competitors. Also make sure that your company stays committed to what your slogan speaks of.
4) It Is Important To Be Honest
It is equally vital that your slogans truthfully mirrors your company. Honesty should quite evidently be the fundamental element when starting new businesses or even monitoring old ones because sooner or later our customers will find out of what you are being dishonest about.
You should not exaggerate your slogan to an extent where it starts portraying incredible information. Avoid saying your company is the best or the number one, as these statements usually turn the customers off. A good example of such a slogan would be '"We're number two, so we try harder." (Avis)
5) Short And Simple
As mentioned earlier slogans should be short phrases and ideal length of an effective slogan would no longer be five to six words. The more longer your slogan is, the more prone it gets to be forgotten by the readers. Brevity lends itself to memorability, which is the primary goal with slogan writing, so limit any and all slogans to a sentence or less. A very famous example of a short slogan is 'Think Different" (Apple).
Slogans are inevitably important for you company from the marketing point of view. Many customers often tend to associate company names and remember them on the account of their catchy slogan. So take your time, use the above mentioned tips and construct an effective logo for your business.
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