4 Recommended Ways To Optimize Facebook Page for Graph Search

4 Recommended Ways To Optimize Facebook Page for Graph Search

We have been talking about Facebook Graph Search in our past recent posts. As it already rolled out in beta version for a few hundreds of users, Facebook will be releasing it to the entire user community soon. Marketers have already engaged themselves in exploring different ways to make use of the Graph Search. So today lets look into a few important areas to optimize your Facebook Fan Page and increase its exposure in Facebook Graph Search.

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It is important to know about the limited keywords related to the search categories of Facebook Graph Search. The list is subject to expansion but initially there is going to be a limited number of search categories. Some of them are shown below in the snapshot.

4 Recommended Ways To Optimize Facebook Page for Graph Search

So lets get down to how you can make your Facebook Page more visible and successful on Facebook Graph Search.

1) The Category and About Section

Talking about the category first, some of the categories are inevitably the most popular when it comes to a Facebook Page. Place, Music, Books and Movie Pages are the biggest beneficiaries of the category classification.

4 Recommended Ways To Optimize Facebook Page for Graph Search

Your first step is to find a category among these popular ones that your Page best suits. One important factor that you need to keep in mind is the difference between the Place Types and sub-categories of Place Types that will not always correspond to each other.

Also make sure to provide all the information regarding your Page Type and what it offers, int he Edit info section. For example if you have created a Facebook Page of a restaurant, it is preferable that you give entire list of your food types that the restaurant serves.

4 Recommended Ways To Optimize Facebook Page for Graph Search

Places can choose up to 3 Place subcategories, so make sure you are using those choices wisely

Regarding the About section of your Page, it is recommended to use maximum number of keywords as Facebook Pages are indexed by Google. Use of appropriate keyword will lead to more exposure on the search results. 

2) Check-Ins

The equation is fairly simple. The more people you have check into your place, the more likely you will come up in searches when people filter by their friends.

Using Graph Search, people can easily search by their friends who have been to your location, which comes as one of the benefits of this feature.

3) Take Your Place Into Recognition

Claiming the location for your business Page is crucial. You might be alien to the fact that creating a Facebook location though phone can be easily done, and anyone can create a place for your business until and unless you claim it. 

4 Recommended Ways To Optimize Facebook Page for Graph Search

In case you don't claim the place, it will just be hanging out there in Facebook space without you getting the benefit of those check-ins which can lead your Page to appear in the search results evidently.

4 Recommended Ways To Optimize Facebook Page for Graph Search

4) Tagging & Liking Photos

This is another interesting strategy to play. As photos will be a massive part of the Facebook Graph Search, it will be beneficial from the marketing point of view if the photo that people are viewing is tagged by your page.

People can also easily filter to find photos of friends by Pages they like. All of this activity helps your Page and your business to pop up in people’s minds more often.

4 Recommended Ways To Optimize Facebook Page for Graph Search

You can tag your friends on the picture from your Page or in the process ask them to tag themselves if you carry any of their picture from any event. As Facebook Graph Search will make it easier for people to browse through indexed photos, the presence of your Page as a tag will again enhance your chances on appearing at the search results.

Although all of the above recommendations will help you cash in  the strength of the Facebook Graph Search for you Page, but it is also important to keep updating from your Page on regular bases and keep connected to your audience as not all will be having the Graph Search feature. 

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BloggingeHow | Making Blogging Simpler: 4 Recommended Ways To Optimize Facebook Page for Graph Search
4 Recommended Ways To Optimize Facebook Page for Graph Search
BloggingeHow | Making Blogging Simpler
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