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What happens when a person uses a hashtag with a word? You might have wondered about this question? if you still do here is what a hashtag actually does. When a person includes a hash(#) symbol with a word in a certain post, it links him to a certain page where post and discussions related to the hashtagged word is displayed.
One of the primary benefits of hashtags on Facebook will be availed by the social marketers who rely heavily on social media to promote their product or the entire business itself.
Here are a few important reasons as to why social marketers will be gaining benefits if hashtags are really incorporated into Facebook.
1) Hashtags and SEO Keywords correlateWhen talking about Search Engine Optimization, SEO keywords play an important role in optimizing a business page which then is available for the search engine to index and rank. Effective use of keywords results in a better rank on the search. For Internet marketers, the use of keywords will help brands get discovered by the right demographic or people.
2) Keep Track Of Your Target Customers
Hashtag work as trackers, and help the internet marketers keep an eye on your target audience and also what general public is involving themselves in. With hashtags its easier to analyze what consumers are thinking and more importantly what trends are they following.
3) Hashtag Helps In Brand PromotionIt becomes easier for the brands to analyze their professional rank and where do their business stand by observing the use of hashtags by users as it evidently portrays the customer feedback level. Their words may serve as testimonials for prospective clients or customers, which make hashtags a primary factor in merging the functionality of product or client blogs or reviews into Facebook.
For now, hashtags on Facebook are subject to spam online users, however with Facebook officials thinking of releasing it for Facebook newsfeed, it will act as a bridge where internet marketers will be able to respond to their clients and keep track of the worldwide trend.