What The Real Estate Market Teaches Us About Blogging?

work hard bloggingIn 2007, credit markets seized up as it became clear that bad debt would reach levels much higher than investors initially expected. This led to a historic collapse in the real estate market after years of steady gains. But as the real estate industry now shows signs of recovery, and as investors begin to dabble in real estate once more, what can the cycle teach us about blogging?

Before the crash, banks were too reliant on fancy financial engineering that made bad debt look good. Lots of bad debt was bundled together under the assumption that any defaults would be spread out, and that the risk of default was adequately built into the price of the assets.


 This inevitably led to a frothy real estate market, where too much credit was chasing too few houses. Prices were constantly going up, and investors were clamoring to join in.

You may like to read before dipping into a comparison with bloggers : 20+ Ways That Will Increase Your Blog Traffic - 2013 Updated

As a Blogger...



As bloggers, this teaches us to avoid always following the status quo. When everyone else in your industry takes something as a given, learn to think about things critically.

You may like to read: 5 Blogging Tips I learned From A Public Service Bus Conductor

If your opinions are logical and well developed – even if everyone disagrees – you will be remembered for being right, and develop a reputation as an independent thinker.

For an example of this in practice, look at 37 Signals. The company blogs about technology, and has frequently spoken about what it sees as the poisonous effect of every tech business competing for venture capital.

 If they turn out to be right, people will forever remember what they said.

37 signals blog


In the world of blogging, learn that – in the long run – you will do best from consistently publishing quality content.

Tip: Content Or Backlinks? Which One Is King?

Don’t spend the majority of your time thinking about elaborate ways to trick people into visiting your site, or following short-term measures to game search engines and social media.

When you focus on your core business – which is writing quality content – everything will work out in the end.

You may like to read: 25 Must Read Blogging Tips For Successful Blog

As market conditions improve in the real estate industry, investors are ensuring that they have a healthy and balanced portfolio, explain specialists at AmeriSave Mortgage.

"The big funds are attempting to diversify their exposure across equity and debt, commercial and consumer. Then, they are going after different levels of leverage, different managers and different geographies. Not only are funds diversifying their real estate holdings, but they are also carefully ensuring that property doesn’t count for too big a percentage of their overall portfolio."

google vs facebook trafficBloggers should learn the same lessons and apply them to how they acquire traffic. Many bloggers have focused all their attention on Google, only to be slapped with a ban and see all their traffic quickly grind to a halt.

Others have focused only on Facebook, but now they are discovering that they need to pay money in order to reach everyone.

Look for a healthy mix of traffic. You want to see traffic coming from other bloggers, search engines, social media, RSS and direct to your blog.

Do let us know what source of traffic you work on the most? For us, its more of a mix of Facebook and Google traffic.

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