YouTube is not just the biggest video database on the internet but infact it has turned out be a great business for people who have been professionally maintaining and marketing their custom channels to make a living out of it. What matters apart from the content of your channel is how well you craft and customize it to enhance the viewer experience.
Apparently your YouTube page tends to have a lot of white space which has been increasing over the years. There are features that help you tune the look of it all but more importantly there is a unique set of ways that can make your page stand out.
Today I will take you though some apparently simple but great tips on making your YouTube different and successful.
1) Optimizing Name & Description Details
First of all, you need to make sure that you have distinct channel name and channel URL for the page. Keeping them similar is a pretty unorthodox failure to construct an effective channel name. You need to make sure you have something appealing on the name as it won't just appear on your homepage but also on related searches and suggested channel categories placed by YouTube.
2) Channel Trailer
This works as an attention seeker for viewers who land onto your channel page accidently or deliberately. A channel trailer is a great way to hook up these viewers. So placing a short trailer of an ideal length, that acquaint people of the kind of content that your page contains and what they can view here is a great idea.
3) Icon Selection
One of the vital factor that you need to keep in your mind while selecting an icon for the channel page is the resolution. You need to be sure as to what will be best suited for a small enough resolution. Since it is about branding where you are marketing your YouTube channel page, place something that is appealing for the viewers to click.
4) Optimize Your Page Aesthetics For PC's, Mobiles and Tablets
Designing aesthetics is probably what you have already worked upon, but what needs to sort is the how well it can be seen on any genre of technology including PC, laptops, mobile phones, tablets and whatever comes out next in the list as you will have viewers coming from all of them. You need to optimize your page to look great on all of these platforms.
5) Maintain a Feed ScheduleAs a rule of thumb applied on various different platforms, be regular in your feeds and be a constant source of entertainment for your audience(viewers in this case). If you are not regular i.e if you don't upload on a weekly schedule, a default feed might upload on your behalf from among the videos you have liked, uploaded or added to the channel. However in order to control the flow of excessive random feeds, you can always customize your sharing settings.
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