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We have examples of multiple technological devices that failed to sustain in the market just because of their inefficiency. The designs were no doubt innovative but the people didn’t prefer the much because that wasn’t what they were really looking for. This is why a company has do a lot of market research before selecting a product they will produce.
Lets look into some of the epic fails in the technology over the years.
Also knows as Beta, Betamax is an analog video cassette magnetic tape recording format developed by Sony in 1975. They had a much better resolution storage capacity than their competitors, JVC’s VHS format. It stayed on top of the charts for over a year.
Betamax was an innovative creation by Sony but would have stayed further in the markets if Sony had agreed to license this technology on a wider scale. In 1984, over forty companies manufactured the VHS format compared to around ten of the Betamax format. Thus, according to the poor management analysis and the cost the company had to bear because of that, Sony had to discontinue this product.
Another important factor was the price which was set very high as compared to VHS which was also capable of recording 3 times the amount of video Betamax could save.
7) Quadrophonic Sound
After the Dolby surround sound was introduced, the days of quadrophonic sound came to an end, since the new movies that came, used the Dolby sound.
Atari 2600 was underpowered and still got many times successful than the Intellivision. The sole reason behind this was a failed marketing campaign and an uneasy interface, mainly the controls design which was reported by many of the users as poorly designed.
The equipment required for making the display possible was expensive and only a few of the cinemas agreed to purchase that. Moreover, the process of projection was also not easy as it sounds, and had many technical problems that were not easy to handle. This is why, only around 20 films used that format and so the idea was soon dropped.
4) Digital Audio Tape (DAT)
3) The Apple Newton PDA
The PDA was anticipated to be a classic instrument but it failed to give that output as it was anticipated for and was hence discontinued by Apple in 1998 due to the poor structural and technical problems.
2) Laser Discs
1) QR Codes
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