How to Track Squeeze Page's Conversion Rate in Google Analytics

Tracking squeeze page's opt in conversion rate can be a tricky job, though not in Google Analytics. Squeeze pages are standalone pages that are meant to grab readers opt in (emails). A squeeze page can be for an eBook, an online course, a videos series and much more of similar opportunities.

Squeeze pages is in fact one of the most important ingredient of a successful Internet marketers and you would notice a lot of them using such standalone opt in pages that are designed to have a high subscription rate of the readers.

squeeze page conversion
Generally, you would notice blogs/website having subscription boxes in the sidebar. Though, unsurprisingly, these subscription boxes have extremely low opt in rate as reader has tons of others distractions on the blog that pulls his/her attention away from what you want; that is to subscribe to your blog via email to have a long term relationship with your audience.

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For this reason, Internet marketers and bloggers achieve a high opt in rate by using high converting squeeze pages that have nothing, but the offer and an email subscription box. That makes sure that the readers are convinced and are not distracted off the page.

The more highly optimized the squeeze page is, the more opt in rate you could expect. People have even come up with squeeze pages with more than 60% opt in rates after tons of A/B testing.

This post is specialised to demonstrate, how exactly you can track your squeeze page's opt in rate (goal conversion) in Google Analytics.

Follow the steps below and  you'll see it all in a bit.

Step#1 Track Your Squeeze page on General


The first step is to make sure that Analytics knows about your squeeze page and is tracking its visitors. For an example, lets consider that our squeeze page is hosted on a sub domain of our main blog domain.

In BloggingeHow's case, our eBook download page is a squeeze page i.e 1000-dollar-a-month.bloggingehow.com/

To know how you can track your sub domains in Google Analytics, follow the below tutorial that i posted a day before:

In case your squeeze page is a sub folder of your main blog e.g (www.yourblog.com/squeeze-page.html) it would automatically be tracked if your Analytics is setup properly.

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Step#2 Setup Tracking Goal/Page Conversion (Optin Rate)


Now this step involves the real deal. Navigate to your Analytics Dashboard >> Admin >> Choose your Squeeze page link and hit Goal option beneath. Consult the images below for a clear view.

google analytics goal conversion
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google analytics goal conversion squeeze page tracking
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google analytics goal conversion squeeze page tracking
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google analytics goal conversion squeeze page tracking
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Once your goal is setup, you could view your results after few hours of the data fetch. Simply navigate to your Dashboard and making sure that you choose your squeeze page profile.

Conversions >> Goal >> Overview would display your goals completed.

google analytics goal conversion squeeze page tracking
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For this example, i haven't setup the 'goal value' parameter as it wasn't required. Though you can set any random per conversion value that you believe it holds.

I hope it helps you better optimize your squeeze pages by analyzing data from Google Analytics goal conversion feature.

Take lots of care and post any of our query in the comment section below. Would love to get back to you as soon as possible.

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BloggingeHow | Making Blogging Simpler: How to Track Squeeze Page's Conversion Rate in Google Analytics
How to Track Squeeze Page's Conversion Rate in Google Analytics
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BloggingeHow | Making Blogging Simpler
http://www.bloggingehow.com/2013/12/how-to-track-squeeze-pages-conversion.html
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