How Aaron Patzer Made $170 Million In 2 Years!

Aaron Patzer launched a website named Mint. The site is nothing more than a user friendly personal-finance software.

Mint: User Friendly Personal-Finance Website

After two years he was offered $170 million for by Intuit. Intuit is the company that owns Quicken which is a very popular personal-finance software.
You can also make $170 million in just two years if you follow the following steps.

Step 1: Create a product that simplifies the task

According to Aaron Patzer he was able to earn $170 million because he didn't make any product rather he made a product that would make a difficult task much easier. He said that he was not satisfied with the personal finance software so he thought to make a better one.

Multifunctioning Product

Step 2: Choose a market that's really, really big

Aaron Patzer told that he selected a market that was really big. With a big market the chances of you getting a large number of customers is high. Online banking has 250 million users and thus Patzer chose this market.

Big Market

Step 3: Develop a profitable business model

Patzer didn't get the money from the customers rather he offered them a product that they could use without spending any money. The ads on were the source of income for them. The ads were those that would save the money of the customers.

Business Model

Step 4: Don't ever pay to acquire customers

Patzer never paid to get customers. He was able to get customers through social media, blogs and business partners. It is never a good strategy to get customers by payment.

Don't ever pay to acquire customers

Step 5: Be a compete stickler about who you hire

Patzer's advice to us is that we should be very keen about who we hire. He said that at mint a number of people were interviewed and a few were selected from them.

Hiring People



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BloggingeHow | Making Blogging Simpler: How Aaron Patzer Made $170 Million In 2 Years!
How Aaron Patzer Made $170 Million In 2 Years!
BloggingeHow | Making Blogging Simpler
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