As being Bloggers and webmasters, we keep on implementing new strategies to drive as much traffic as possible towards are blog. May that be via search engines or from our social media campaigns.
This time around, we'll take a lot at simple and easy to follow steps that you can make use of to Drive your Facebook fan page traffic that clicks on the tabs you'll set, towards your blog.
This means, that any person that clicks your fan page tabs, they'll be redirected towards a landing page you'll set on your blog, instead of adding something to that tab and not utilizing the fans to directly land on your blog.
See Also: 3 Steps To Block Stupid Facebook Game Requests [Infographic]
How I Have Utilized This On BloggingeHow?
Previously if you would notice, on BloggingeHow's fan page, I had setup a tab that said "1000$ a Month". This was supposed to be the landing page which I setup as Facebook tab.
So each time when a fan clicked that tab, he was taken to a landing page with in Facebook.
Why you need to redirect the fan instead of creating landing page with in Facebook?
1- That won't really matter until you the visitor to better engage with your blog or squeeze page. I realized that our squeeze on the blog would open more opportunities to convert the visitor instead of letting him stay with in Facebook environment.
2- There are tons of distractions on Facebook and the conversions could be fairly less on Facebook instead of a stand alone squeeze page.
How To Redirect Facebook Fan Page Tab To Your Blog In 5 Quick Clicks?
We'll be using a third party tool for this called 'woobox' which is fairly popular for Facebook tabs. Previously I used another third party tool, but after getting my hands on this one, I can't get over how easy it is with woobox to setup a redirection tab or other sort of custom tabs.
These folks have made it just too simple.
Step #1 Go to Woobox.com (don't worry page will open in new tab.)
Step #2 Click 'Get Started for Free' on the top right
Step #3 Click "Create new tab" at top right corner.
Step #4 Click "HTML fan gate" option from drop down.
Step #5 Click "Redirect". Now this is where you'll be adding your landing page URL (in BloggingeHow's case, I added the squeeze page's URL, that is the download page for the eBook "6 Month to a 1000$ Blog.")
There are 3 things we'll setup here:
1- Your Tab Redirect URL towards your blog
2- Tab Name.
3- Tab Thumbnail image (which needs to be 111x74 px)
The more clear the call to action would be in the Thumbnail, the more clicks you'll be getting on your tab and thus the more traffic towards your blog. So invest some time creating a great looking Thumbnail.
You can add mouse click arts on it too as I did with BloggingeHow, which motivates the user to click.
Finally once you've uploaded the thumbnail and choose your Facebook tab title, hit 'save settings'. That's all! Your new tab is already live with everything setup for you!
How to Adjust / Drag Position Of Facebook Tabs?
You just need to review it's position in Facebook which can be done as below.
Once you hit 'manage tabs' you'll be displayed a popup where you can drag the tabs to adjust their placement on the Facebook fan page.
Hope that helped guys. The best part is, you can track all the clicks via your woobox powered Facebook tabs towards your landing page.
How to Track Clicks on Your Facebook Tab?
Once you're in 'static tab menu option' in your woobox dashboard, you can hit the stat button right on a specific tab you want to track as shown in the picture below.
Once your tab would start getting clicks, you'll notice the stats graph being populated. Give it some time to collect data.
|demo tab stats|
Till next time
You can now read: Facebook Shadow Profiles May Cause Your Data to Get Leaked?